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Land Rover Discovery Launch with LEGO World Record

| Posted in: Product Launches & Brand Activations

Land Rover revealed it’s fifth-generation full-size Discovery SUV in the most spectacular fashion.

Smashing the world record they built a model of London’s Tower Bridge using 5,805,846 LEGO bricks! At 42.6-feet the structure is around twice as high as a standard two-story house. But if that wasn’t impressive enough, Bear Grylls, Zara Phillips and Sir Ben Ainslie were all there to help demonstrate the prowess of the new vehicle. Supplying the crowning fireworks, Quantum put on a 15 second display of red, silver and blue comets and shells that exploded above the LEGO structure for the ultimate launch finale.

By Maisie

Upbeat Maisie writes about the jobs we’ve completed and successfully trawls google and various social media sites for fabulous photo’s of our effects in situ. She is mainly fuelled by coffee and chocolate covered rice cakes.

By Maisie

Upbeat Maisie writes about the jobs we’ve completed and successfully trawls google and various social media sites for fabulous photo’s of our effects in situ. She is mainly fuelled by coffee and chocolate covered rice cakes.

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